SaaS Metrics 2.0: The Case For Next Era Metrics Playbook

We’ve grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number.

Here’s the thing: the traditional SaaS metrics playbook can be extremely misleading when it comes to managing a PLG, vertical SaaS, or usage-based software business. (AKA, it’s misleading for the majority of new software businesses being founded today.)

OpenView Partners published an interesting read on their blog here.